Trying to get noticed? I won’t sugarcoat it — getting your business to stand out can be tough! With so many different businesses out there, it can be easy for your company to just blend in. But you need to stand out in some way if you want to gain the attention of your target customers. Luckily, there are plenty of small business tips that you can use to make your own business more accessible to your target consumers.
Below are some small business tips to help your business stand out:
1. Make sure your customers know the face behind the product.
One of the biggest reasons that small businesses fail is because of the persistent absence of the business owner. Without an actively engaged owner, employees lose motivation and structure, which can quickly lead to sloppy service, a poor product and customer churn. Yes, your business needs to be able to function without your constant presence, but it’s important to strike a balance – find ways to make sure your customers know you and connect with the face behind the business. Businesses really thrive when the energy of the owner is there.
2. Give great customer service.
Everyone knows the story of over the top customer service provided by Nordstrom’s. Create your own over the top customer response system and word of mouth advertising will flow liberally. One of the greatest ways to kick this off is to over deliver on your first customer contact.
3. Offer a guarantee to your customers.
Can you offer a guarantee so strong that no one else in your industry would dream of doing it. This one frightens some people but, you probably guarantee your work anyway, you just don’t say so. Come out and boldly announce that you guarantee results and watch what happens!
4. Build a strong social media strategy.
An active social media strategy is a great way to drive traffic to your website. When used effectively, social media sites can generate a buzz around your business, circulating (hopefully) glowing feedback about your product or service. They can also be a good way to quickly spread the word about a new opening or special offer through a network of like-minded customers.
5. Illuminate your business.
Did you know that commercial holiday decor can boost your company’s bottom line? Yes, this is true, and it’s backed by research. A study done in retail outlets across the United States and Canada found that when storefronts were illuminated with bright lights, the “notice” rate jumped by at least 9.5%. There were more people who stopped and looked at the store fronts just because of the light display.