The holiday season is an ideal time for businesses to kick into gear and step up any marketing or promotional activities. It’s the time of year when people are prepared to spend, and are looking for the right opportunity to do so. If you run a business you'll need a festive Christmas marketing campaign to make the most of the holiday season.
Here is how to get started with a Christmas marketing campaign:
1. Plan ahead
It’s like they told you at school, planning is everything. Start planning your campaign as early as possible to maximize potential to reach your customers. You might think we’re jumping the gun by talking Christmas, but by September many retailers have already got their yuletide plans locked in.
2. Analyse last year’s Christmas campaign
When planning your Christmas marketing campaign, start by taking a look at the same time period in previous years. We’re all only human after all, so learn from your previous mistakes, build upon previous successes and make this year’s seasonal period the best one yet for your organisation. Take note of any good points and any bad points including content, graphics and engagement on social media as well as reviewing the analytics for your website and do a keyword analysis. Look and what you did last year, then modify it to make it even better.
3. Update your marketing collateral
Christmas is the perfect time to refresh your marketing materials. If you are a retailer, try developing a Christmas gift guide or updating your branding with a seasonal look and feel. For service businesses, think about how you can tap into the holiday buzz. Hairdressers could try and target people who want to look their best at their Christmas party, while carpenters may offer a special package to anyone wanting work done before the holidays.
There are lots of other ways to get into the festive spirit. Here are a couple simple ideas:
- Holiday gift guide. Putting together a holiday gift guide can be a great way to promote your holiday promotional activities.
- Seasonal company information. Are you extending your opening hours over Christmas? Or if you’re online only, have you got deadlines for Christmas orders to be delivered? Updating your customers with this information keeps them in the loop. It’s also a good excuse to reach out to your existing customers.
- Christmas vouchers. An impressive 61% of gift card holders spend more than the amount of the card. You can use this knowledge to boost Christmas sales.
4. Decorate with Christmas decor
Brighten your business and draw attention to your shopping center with commercial Christmas light installation. Whether you want decorations for just the holiday season, or throughout the year, Christmas lights will increase traffic and enhance your shopping center. The holiday season is a very busy time for most businesses. Allow We Hang Christmas Lights to design, install, and maintain your holiday lighting so you can focus on what is important; your family, business, and clients. We are accustomed to working in busy commercial environments with no or minimal disruption.
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4. Make your customers feel extra special
What are you doing to make your existing customers feel special? The holiday season provides the perfect excuse to do something nice for your customers. Offering customers a small gift or freebie can be a nice way to say thanks to people have supported your brand during the year, and also encourage them to come back again.
5. Social media is vital!
From Instagram snaps of Christmas meals to live-tweeting the office party, social media can be a gold mine during the Christmas period. Make the most of it by backing up your campaign strategy with a solid social media campaign. Social media is vital for business success. A huge number of people now find out about businesses from their online presence and if your campaign isn’t digital, you could miss out on a huge number of entries. Not only that, but it makes it so simple for users to share to their friends – growing your campaign exponentially!