What’s at the top of every small business owner’s holiday wish list? More sales! It’s no wonder. The holiday season, defined as sales in the months of November and December, is the biggest time of year for retailers of all shapes and sizes, and can account for as much as 30 percent of a retailer’s annual sales. Holiday sales are critical for more than just retail — small businesses in personal services, hospitality, travel, even many business-to-business industries depend on the holidays to make their year.
The holiday shopper unlike the Scrooge enjoys the bright lights, music and colors that symbol the arrival of the season. Adding a little holiday cheer to the outside of your business can bring in more customers and increasing sales.
Here are the five holiday decorations to increase sales:
Lights. When you add strings of lights, you add color, you add energy, you add magic. The more lights throughout and outside your shop, the better.
Colors. Whether it is spring pastels or holiday reds and greens, seasonal colors are temporary. When designing your holiday color or look, stick to two or three colors for maximum impact.
Props. While a tree or other large prop might be too much for Christmas, your props can be as simple as putting Santa hats on your mannequins.
Music. Tired of hearing the same holiday music day after day throughout the shopping season? So are your customers. For increased sales and your own pleasure, limit your selection to simple instrumentals.
Holiday Scents. Use holiday potpourri and aromatherapy oils to add a layer of holiday magic. A person’s sense of smell is the only sense we have that is directly linked to the brain.
Remember, there is a fine line between festive and “gimmicky”. You may want to keep the extra holiday doodads to a minimum as too many will take away from effective merchandising.
’Tis the season to deck the halls and increased seasonal sales with holiday decorations.
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