Many people find enjoyment in installing Christmas lights and wonder how to be successful in the Christmas light industry. As you already know, it is a seasonal business, so you have the opportunity to make quite a bit of money in a short period of time. Starting a Christmas light hanging business is more than simply showing up at someone’s door with some zip ties. You will need to create some marketing material that shows that you really are in business. Christmas lighting businesses typically cater to residential and commercial clients. For both types of Christmas light markets, your business will be responsible for the complete design, full installation, in-season service and timely takedown of the lights.
To be successful you need to know the types of Christmas light markets:
A big market for the Christmas light business is the commercial segment. This includes the design and installation of commercial properties, such as associations, hotels, retail stores, malls and other businesses. The local government can also be a huge market, particularly for installation of Christmas lights in the streets, lamp posts and parks.
Your goal for the commercial market is to design a holiday Christmas light installation that will help the business stand out from their competitors and bring more traffic to the business location. The design should grab customers’ attention while giving them a comfortable atmosphere to shop. Festive lighting attracts a great deal of attention to commercial buildings and dramatically increases the visibility of buildings. The lights help create a warm, fuzzy and festive holiday atmosphere to call out shoppers and induce them to buy. Retail sales peak during the holiday season, and bright lights and holiday decor can help remind customers that the season is upon them – and that they need to start shopping!
Customers for residential market include middle and upper income class neighborhoods, especially homeowners whose properties are visible in high traffic areas. Millions of homes and businesses decorate each year. Right after Thanksgiving, it starts happening slowly but surely – the neighborhood is putting up the collective holiday decorations. Arguably one of the greatest things about holiday decoration is holiday lighting. It brightens up the neighborhood in the dead of winter and dresses up your home.
Your goal for the residential market is to design a holiday Christmas light installation that will make people feel warm and fuzzy inside.
Let Us Help You Get Started
Our program will teach you how to sell, design and install commercial grade Christmas lights and decorations in a professional and profitable way. We have a solid marketing structure that will boost your sales through the roof! Our program is Turn-Key and will give you everything you need to successfully market your company and make sales…….FROM DAY ONE!
We Hang Christmas Lights
is the #1 Christmas Light Installation Business Since 1997.
We paved the way and now we’re focused on helping others in the industry get started. Through years of trial and error, continuing education in the industry and on-going research we have the knowledge necessary help you start, manage, and grow a successful Christmas light installation business.
Fill out the application below to get started and call us with any questions 951-541-4482.